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Search Engine Rank Improvement: Results Guaranteed!
Mukavitz.com Delivers Search Engine Help
“Your website is ranked 1st in Google today,” I said to Sarah, the
Director of Marketing at Napa-Sonoma over the phone last Monday
morning.
I always love making those phone calls, because it means that all my
hard work as a search engine promotion specialist has paid off.
“That’s great,” she said, but then the voice wavered
a bit. “I just hope we have enough products to fill all the orders.”
This is what my company brings to an organization’s
bottom line. It’s not good enough to have a website built and hope
people come to see it. Traffic doesn’t just happen; it takes hard,
directed and continued work. One of the major search engines is currently
reporting a database of over 3 billion websites. Just think, some poor
guy’s site is sitting dead last in that list.
Mukavitz.com tracks exactly where your website is
positioned, designs a custom plan for ranking improvement and then follows
through by giving you the best results possible.
One of our sites has been in the top 3 positions in AOL, Google and Yahoo
for two years. Although this particular site has had several redesigns
and feature upgrades like a form which writes information to an MS Access
database which then can be used for mail merges. After each redesign we
worked as the site surged up and down in the rankings until it finally
settled in the top three. Currently it enjoys the top spot in Google as
of today.
As a University of Nevada, Reno Professor of web design, I’ve analyzed
the industry and found many pitfalls to watch out for when trying to self
market your site. In fact, if done wrong, you can render your domain name
useless. I recently looked at a website which had been “professionally
marketed” and the website owner wasn’t seeing his site on
any of the search engines. Of course the marketer had many reasons for
the problem. But all was crystal clear after I
conducted a full analysis of all the search engines.
The site had been banned by the search engines for spamming. Somewhere
along the path to search engine glory, either the website owner or the
marketer broke one of the spamming rules.
There are many ways to get banned, but sending spam email is #1. Think
about it. Do you like deleting 20-30 emails from your inbox every day?
Neither does anyone else. At the very least you will be added to the junk
senders list, but worse yet, you can be found out by an angry email recipient
who will contact your isp or hosting provider and get your service turned
off.
Companies who sell email lists do everything possible to hide their company
name and contact information, but for the unsuspecting company who buys
the list, they eagerly slap their information all over the spam message
hoping for the big returns on product sales they were promised.
My company specializes in Search Engine Positioning.
Call today: John Mukavitz at 775-742-9272.
We dedicated to helping people with the search engines. We will
show you the techniques employed by the professionals. And we will show
you how to get to the top of the search engines and how to stay there!
Let us help you get to the top of your industry.
Contact us at: 775-742-9272
John Mukavitz
Website Search Engine Tips
Here
are some offline methods for spreading your Web address
around:
Letterhead,
business cards, envelopes, fax cover sheets, flyers, invoices,
thank you cards, coupons and gift certificates - all printed
material.
Packaging
including boxes, shipping tape and labels - It may seem
like an unnecessary expense since the recipients of your
merchandise already know your Web address. However, the
boxes may spend days in transit and be exposed to an abundance
of eyeballs.
Company
vehicles - Even if you don't have dedicated professional
transportation, you can put a removable sign on your own
personal vehicle.
Promotional
items and giveaways - You can imprint your URL on simple
items such as pens, mousepads and keychains, or more elaborate
PDA cases, disk holders and executive toys.
T-shirts,
hats, jackets and bumper stickers - Cultivate as many
global relationships as possible and mail these to your
friends around the world so they can indirectly do some
marketing for you.
Signage
around the office location - This includes building and
elevator directories, parking lot displays and lobby signs.
Employees'
outgoing voicemail messages - Some people retain auditory
information better than visual.
Billboards
- Give daily commuters something to read while they sit
in traffic.
Yellow
pages - The Internet has made a percentage of us less
reliant on this book but there are still millions that
use it frequently.
Community
events - The bigger the venue, the better.
Search Engine Optimization for the do-it-yourselfer
the folowing is a reprint from Ross Dunn
1. Spot Check for Sp@m
Before optimization begins it is crucial that your page is devoid of any 'tricks' that a search engine may construe as sp@m. You may not even know they are there! Some web designers with out-of-date information add hidden text because they think it will help your rankings. This is entirely untrue and can cause extreme problems for your search engine visibility. To check for hidden text just hold down the left button on your mouse at the very top of your page and drag it down to the bottom. If there is any hidden text (normally text that matches the color of your page background) it will appear as it is highlighted. Second, you will want to search for unnecessary repetition of keywords on your page. Do you see instances of 5 or 6 keywords being repeated in a row anywhere on the page? If so, remove this.
There are other forms of sp@m that you should be aware of that are not covered within this article. For more information see our resource article: "Inspecting Yor Web Site for Sp@m".
2. Spot Check for Relevancy
It is very important for your site to be focused. For example, if your web site is supposed to be devoted to 'BMW car sales' then a link or information on real estate sales is entirely unnecessary. Keep in mind that most of the top search engines will rank your site depending upon the topic they determine you are offering. This determination is largely made based upon the text within your web site. Don't give them any reason to get 'confused'.
3. Polish & Optimize Text
The text on your home page is crucial to maintaining the attention of fresh viewers. In fact, copy is so important that many companies prefer to have a professional copy writer create the content. Since this is not an option, you have to keep your text engaging as well as smartly optimized to present an obvious topic to the visiting search engine spiders or visitors. To do this, keep your mind focused on the keyword(s) that you have chosen to target on the search engines while you write the content for the page. Implement the keywords within the text without sacrificing the true intent of the information - to engage and retain your viewers.
Important Note: Often the first 25-30 words of your home page are what each search engine will use for the description of your web site. Try to utilize your target keyword/s within this area but be certain the resulting sentence is legible and descriptive.
4. Optimize the Title
The title of the home page can be optimized quite simply by placing the keyword or keyword phrase that you have chosen to target first and then finish with the name of your company or web site. For example:
"BMW Car Sales MyBMW.com" The search engines place a great deal of weight on the title of your home page and the keywords within your title will likely be chosen as the title of your listing on the search engines. The title also plays a huge role in the relevance of your site. The topic denoted within your title will be compared to the content within the body of the page, if the topic and content match, you will have a much better chance of obtaining higher targeted placements.
5. META Tags
The META tags are located within the invisible source of your web page. They were originally designed to provide the details of your web site to visiting search engine spiders and they still do, to a degree. Since this part of your web page is invisible, META tags were increasingly used to misinform the search engines of the content of a web site – spamming. As a result, META tags play a lesser role, but they should still be properly optimized so that they contribute to the topical relevance of your web site.
META tags are basically composed of the Description and Keyword tags. The description tag should provide the same or similar 25-30 word description of your web site that you created earlier for the first text within your visible page. The description is occasionally used as your description within the search engines but it is unpredictable. The Keyword tag should include the keywords/phrases that you are targeting in order of importance. Start with the most important and then proceed to less important but still relevant keywords. It is extremely important that you do not repeat any word more than 3 times within the Keyword tag. This includes words within target sentences. Also do not place repeated keywords close together.
6. Navigation Provide Clear Paths
Is the navigation within your site entirely graphical or programming oriented? In this case I recommend that you create a textual link menu at the bottom of your page. For added punch (and this is a big hit) you should make each link count by using the keyword/phrase that best describes the target page. For example:
BMW Accessories | Used BMW for Sale | More About MyBMW.com
versus these less powerful links:
Accessories | Used Cars | About Us
7. Test and Spell-Check
Preview the page and spell check it. Then, once you are certain everything is properly balanced, upload it to your server.
8. Link Popularity
Find out how many sites are linking to you. If you have none, get busy and email every webmaster with a similar industry site and beg for a link. Once you have the most possible you are ready to submit to the engines.
Hurry Up and Wait
What happens now is entirely up to the history of your web site and your marketing budget. There are many search engines that offer paid submission for the regular or prompt indexing of your new page/web site. If you have paid for prompt indexing then you may see the fruits of your labor within a couple of days depending on the search engine.
In this case I am going to assume that you have a non-existent search engine budget. If your site has already been submitted to the search engines, then you can simply wait until a spider returns to check for new content, at which time it will be found and processed accordingly. If you wish this process to proceed post-haste or your site has not yet been submitted, then you may submit your newly revised page to the search engines for what may be a faster response time. Be sure to read the rules that each search engine carefully defines before submitting or resubmitting your web page.
Search Engine Marketing Services
Let the experts handle your promotion. We offer packages for every budget. All packages include site analysis,
optimizational coding, and detailed reporting.
- Marketing + monthly maintenance. Staring at $500 + $100 per month. Fees are structured based on your current website design,
the ammount of work necessary to optimize the site,
and the amount of competition you have for the same keywords.
If your industry has light competition, we can usually get your site to the top of the search engines very quickly,
If you have heavy competition, chances are we will be going up against other search engine optimization companies. We can still get you to the top positions in the search engines, but it will take more work on our part, and therefore our time will be increased. Call for your free consultation today!
- Free initial consulting! Give us a call and we can give you a free analysis of your site over the phone right now!
Office: 775-742-9272
Onsite Computer Training and Tutoring
Your knowledge can increase your productivity. We can
train you, introduce new software or train your whole
organization. After 17 years of training, John Mukavitz
is one of the leading trainers in his field. We can arrange
group training environments or personal one on one sessions
either at your location or ours! |
